Sales and Marketing Pro Review

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(More customer reviews)As I was using Sales & Marketing Pro for the first time, I recalled why I found Business Plan Pro (also by Palo Alto software) less than ideal. Both products have many places that are repetitive. For example, in S&MP, it asks to discuss your company's "Differentiators" and then in the next section it asks to discuss "Your Remarkable Difference" (aren't they going to be the same?). The next section then asks for the "core branding elements" (aren't you going to brand the differentiators?). If McDonald's differentiator is consistent fast food then wouldn't that also be their remarkable difference and become their core branding element?
I find that both products fail to have a clear framework/road map to show how each element of the plan is unique (to avoid the repetition discussed above) and how they roll up into the master plan. Not to nit-pick, but I also find formatting the text and tables a hassle when compared to Microsoft Word or Excel. A perfect product would be an add-on to Word and Excel (or Google docs) because using their program shouldn't be an exercise in learning how to operate a new word processor and spreadsheet program.
S&MP is a decent product to get your brain thinking about a marketing plan, but if you're like me, you'll need to export it to a word processor when you're 75% done and then eliminate the repetition and clean up the formatting (the only problem with this strategy is that once you leave the program, you can't go back).

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Sales and Marketing Pro
Simple, Practical Sales and Marketing
Close more sales or get your marketing messages in front of the right people. From seasoned sales teams looking for an edge to small business owners who need to do it all, Sales and Marketing Pro is the solution to help you grow your business like crazy!

Everything a business needs to...
Sell like a pro: The right tools will help you turn more leads into closed deals. From your sales plan to your website, we've got you covered.

Target the right audience: Great marketing is more than killer ideas. It's putting the best message in front of the right person at the right time. And it's easier than you think.

Plan for success: Smart planning will take your sales and marketing to the next level. Don't just think about it. Plan it and do it (and track the results so you can do it again).
Simple sales planning. View larger.

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